Mobile advertising revenue doubles according to JP Morgan
The mobile channel has become increasingly popular among advertisers. Research from JP Morgan shows that mobile advertising expenses in the United States will double this year compared to last year.
Figures from the Interactive Advertising Bureau (IAB) learn that mobile advertising was a $550 to $650 million industry in 2010. That number will increase to $1.2 billion this year according to JP Morgan. This research also shows mobile advertising is growing much faster and could ultimately become larger than regular internet advertising.
Currently there are approximately 73 million mobile users in the United States with internet access. At this time the revenue per user is between $7 and $8. Further increasing growth can be expected as during the early days of internet advertising in 2002 the revenue per user was $35.