Vast majority tablet users pays for content
The Online Publishers Association (OPA) has published the results of research investigating various aspects of tablets. Main focus was the user profile and the way a tablet is being used. There were 2.482 correspondents from the United States involved, more than 2,000 were between 18 and 64 years old.
This research confirms the future looks bright for publishers that have made the step to digital publishing. For 87 percent the most important activity when using the tablet is reading content and gathering information. It turns out that this is a promising source of revenue as 66 percent of the respondents are willing to pay for newspapers and magazines.
Also advertising appears to be very lucrative. Half of them describes advertisements in magazines and newspapers as ‘relevant’ and ‘unique and interesting’. Less than a third considers advertisements as undesirable.